About Hayley McGowan

With over a decade of experience in the beauty industry, Hayley is a highly sought-after makeup artist specializing in editorial and high-fashion looks. Her journey began with a deep passion for artistry, leading her to train extensively in makeup techniques that range from natural beauty to avant-garde editorial styles. She quickly made a name for herself as a freelance makeup artist, working with top photographers, models, and brands on high-profile campaigns, magazine covers, and runway shows.

Hayley built a successful career in editorial makeup, where her ability to enhance natural beauty while pushing creative boundaries set her apart. Her expertise earned her recognition as one of the industry’s top artists, leading to prestigious collaborations and invitations to teach worldwide.

Her mastery of beauty and aesthetics later led her to the world of permanent makeup, where she became one of only 40 artists in the world to be awarded the prestigious title of Grand Master of Honour by PhiAcademy. In 2023, she founded INKD Academy, dedicated to elevating the next generation of beauty professionals through advanced education. Now, she travels the world as an educator and artist, sharing her knowledge and expertise on an international stage.