About Hayley McGowan

With over 15 years of professional experience in the beauty industry, Hayley McGowan is an internationally recognised beauty, brow and cosmetic artist and educator, with extensive expertise in client consultation, skin assessment and preparation, cosmetic application, brow design and advanced permanent cosmetic treatments.

Hayley’s career in beauty began with professional training in make-up artistry and hands-on experience within the beauty industry. Her early career included working with MAC Cosmetics, where she developed extensive experience in personalised beauty consultations, skin assessment and preparation, complexion and colour matching, cosmetic application, product selection and individualised beauty and skincare advice.

Hayley subsequently established her own business, building a diverse client base and providing personalised beauty and cosmetic services. Her work has incorporated beauty and corrective make-up, client consultation, skin assessment and preparation, brow shaping and design, brow and facial beauty treatments, cosmetic product selection and application, personalised skincare and beauty advice, and ongoing client care.

Alongside her wider beauty practice, Hayley developed an advanced specialisation in eyebrow design and permanent cosmetics. Her approach combines detailed client consultation, assessment of skin type and treatment suitability, facial and brow analysis, colour theory, precise brow design, skin preparation, treatment planning, professional hygiene and infection control, and comprehensive pre and post-treatment care.

Her expertise in beauty and aesthetics led to international recognition within the permanent cosmetics industry, including achieving the prestigious title of Grand Master of Honour with PhiAcademy. Hayley has since trained beauty professionals internationally, delivering professional education in advanced brow and cosmetic techniques, dermatology and skin considerations, client consultation, facial and brow assessment, colour theory, hygiene and safe treatment practices, treatment procedures and aftercare.

In 2023, Hayley founded INKD Academy, continuing her commitment to professional beauty education and the development of the next generation of beauty professionals. Through her work as an international trainer and conference speaker, she has delivered practical demonstrations, workshops and professional education to beauty professionals internationally.

Throughout her career, Hayley’s work has also included beauty, editorial, fashion, television and bridal make-up, collaborating with clients and other industry professionals both in Ireland and internationally.

Today, Hayley continues to work as a beauty professional, cosmetic artist and international educator, combining extensive practical client experience with advanced expertise in brows, permanent cosmetics, skin assessment, cosmetic beauty techniques and professional beauty education.

Email Hayley today on hayley@hayleymcgowan.com for any enquiries or for further information