PhiBrows is a manual, semi-permanent technique of hyper-realistic eyebrow drawing in which the shape of eyebrows is calculated according to facial morphology and golden proportion (phi 1,618). The technique is intended for anyone over the age of 18 who wants to correct their eyebrow shape. In order to successfully perform the treatment, the skin must not be in the regeneration process, i.e. it must not be damaged. If there is eczema, seborrheic dermatitis, acne, pimples or any damage in the eyebrows area we must wait until the skin is healed.

Pain during the treatment is relative. Scared clients usually feel stronger pain, while the other clients compare such pain with the one that they feel when plucking out their eyebrows. Some clients may have increased sensitivity during their period. It is possible to use light anesthetics, in the form of cream or liquid, to completely eliminate pain during the treatment.

Abrasive treatments such as peelings, fruit acids, chemical peels, laser treatments and similar should be avoided a month before the treatment. Also, one month before the treatment, botox or fillers should not be used. Pigment is applied manually in the surface layer of the dermis. Pigment is determined according to the natural color of the eyebrow and hair. After healing, pigment can become several nuances brighter compared to natural hair colour.

Symmetry is calculated using PhiBrows application. It is calculated while the clients’ eyes are closed because in that way mimetic muscles that can affect eyebrows’ symmetry are relaxed. Strokes are always drawn in the direction of natural hair growth in order to achieve hyper-realistic eyebrow look.

Treatment is done by using sterile and disposable tools, while pigments are of the highest standard (PhiBrows microblading pigments). Correction is done 4-12 weeks after the treatment as 10-15% of strokes are lost after the first treatment. Inserted pigment is very dark during the first 5 to 7 days. 7 days later, it loses up to 40% of its intensity.

If you think that pigment is too dark, do not try to fade it by yourself. Be patient, first wait for 7 days until it fades away naturally. For how long the pigment will be retained mostly depends on the skin oiliness. The oilier the skin is the shorter pigment retention is. Sweating and sun exposure also affect pigment retention. On average, expected time until new refreshment of pigment is 10 to 12 months, some clients may get much longer. If the skin is oily, it takes up to 6 months. Healing is completely done 28 days later and then it is necessary to add the pigment that was lost.If the skin is problematic and oily, several such corrections can be made.

Post-treatment care makes 70% of total treatment success. You must strictly adhere to the given advice, because if you don’t do that, you can lose up to 80% of drawn strokes. Rinsing and applying the cream is of great significance.


Boldbrows has fast become the most sought after microblading treatment. The technique is the same as Phibrows although the pattern differs because we create more of a soft curvature to the strokes using an S shape, we also add some baby strokes and create a softer more fluffier shape that is hyper realistic. Boldbrows is an advanced and very artistic technique.

Bold Brows is one of the educational methods recognized by PhiAcademy, created four years ago through a vision of Mensura Megy Hodzic, a Grand Master and winner of Best Artist in the World, who designed this microblading technique with her creativity in order to achieve a natural and more attractive brow that suits many different brow types and tastes of clients.

You may also choose to add machine shading to your Boldbrows treatment to create depth. Boldbrows and shading will create the most realistic brow as it mimics the illusion of real, three dimensional looking hair.

Hayley is Ireland’s only Boldbrows Master.


The healing of the brows is complete after 28 days, clients will then return for a final edit in which any pigment loss is replaced. If you have normal skin and have completed your aftercare correctly you can expect good retention after the initial treatment. If the skin is problematic and oily this may require an additional session.

The success of the treatment is dependent upon

  • skin quality
  • post treatment care
  • exposure to external factors

None of these factors are under the Artist’s control, thus providing any guarantee for the treatment is not possible. If you are pregnant, breast feeding or undergoing chemo treatment is not possible.

Before the Treatment

Before each treatment, the skin should not be burnt, nor in recovery or regeneration process. The following treatments are not recommended 30 days before the treatment:

  • botox and fillers
  • fruit or lactic acids
  • laser treatments
  • chemical peel
  • exposure to strong sunlight.

Before the treatment always consult with Hayley if you:

  • have problematic skin
  • have psoriasis or dermatitis
  • have serious health issues
  • take certain medications
  • already have an old PMU on your eyebrows
  • have a history of keloid scars
  • are pregnant or breastfeeding

Before the treatment, get familiar with the post-treatment care procedure.